Wallowa County Rural Regional Main Street Program
The Wallowa County Rural Regional Main Street (WCRRMS) program is a collaborative effort that helps our small towns do big things.
Rooted in the Main Street America model and supported by Oregon Main Street, WCRRMS brings together the participating Main Street communities of Enterprise, Joseph, and Wallowa to strengthen downtown vitality, support local businesses, and preserve the historic character that makes our towns unique.
This “right-sized” regional approach is designed specifically for rural communities. Rather than requiring each town to carry the full weight of a traditional Main Street program, WCRRMS allows for shared administration and coordination through the Chamber, while each community focuses on its own locally-driven priorities.
How It Works
The Chamber serves as the regional Hub, handling administrative duties and offering technical support, training, and resources.
Each community has a local Main Street committee responsible for projects outlined in its strategic plan and annual work plan.
Whether it's business support, building revitalization, or event coordination, this model helps rural towns turn great ideas into action.
Why It Matters
Over 60% of Oregon’s cities and towns have populations under 5,000. Sustaining standalone Main Street programs in places like ours can be tough. WCRRMS makes it doable - by pooling resources, reducing burnout, and amplifying impact through collaboration.
We believe that our small towns deserve the same access to tools, funding, and visibility as larger communities. Through WCRRMS, we're making that happen - one project, one community, one Main Street at a time.

What is Main Street anyway?
What is a "Designated" Main Street?
Resources
Grant Opportunities
Interest Form
Are you interested in learning more about Main Street activities and events or volunteering for events? Fill out this interest form and be sure to sign up for the newsletter!